Design For Northwestern
In an initiative to spread the design thinking process across Northwestern's campus, I worked with the Segal Design Institute's top stakeholders to produce a Design For Northwestern Proposal. My role was to craft all of the copy, ensuring that the messaging was consistent with the Segal brand. Please click the image below to view the document.
MMM Foldout Card
The MMM Program is a dual-degree program where students earn their MBA from Kellogg and Master of Science in Design Innovation from The Segal Design Institute. Due to the unique nature of the program, students occasionally have difficulty explaining the program succinctly. As a solution, our resident designer and I worked to create a foldout business card that concisely describes the program. My role was to create clean copy consistent with the MMM brand.
Segal Project Partnership Brochure
An informative brochure outlining the various opportunities to partner with the Segal Design Institute and its students. I worked with Segal stakeholders and our resident designer to produce a Sponsored Projects Brochure for potential clients. My role was to craft all of the copy and to work in tandem with the designer to ensure that the messaging and overall look and feel were brand consistent. Please click the image below to view the brochure.
